Nothing against Harris English. Or the other valiant competitors in Saturday’s final round of the Farmers Insurance Open. But my oh my, was that a glacial gathering at an event typically known for serving up lively finishes.Blustery conditions, four-inch rough, and the relentless insipidness of Rees Jones’ redesign turned Sunday’s final playing under the “Farmers” banner into just the kind of par-savoring grindfest relished by English. The Georgia native has three top 10s and two top four’s in the last five U.S. Opens. He also competed in the 2016 event at Oakmont, this year’s venue (T37).With the supreme touch shown over Torrey’s always tricky poa annua greens—including clutch two-putts from 46 and 55 feet at the 16th and 17th holes— English seems like a player to watch this June. And for the Quadritinkerers out there, English has used the same Ping “Scottsdale Ho-Hum” since 2011. Just an observation.In holding off Sam Stevens by a stroke and Andrew Novak by two, English (-8/280) recorded his fifth PGA Tour victory in 340 career starts.
But a nice sweater, I think we can all agree....
I watched some of the final round, though the time change precluded seeing it conclude. I did catch this characteristic bit earlier in the round:
Runner-up Stevens injected the final round its lone bit of drama by going for the 18th green in two. He hoped to set an eight or nine-under leading score a full hour ahead of the final group. But in attempting to get home with a 7-iron from 207 yards (downwind), the former Oklahoma State golfer’s ball hit the bank and rolled into the infamous greenside puddle. But the third-year PGA Tour member salvaged hundreds of thousands of dollars with a clutch spinning flop shot to make par and retain solo second. He also secured a spot in this week’s Pebble Beach event thanks to his AON Swing Something-or-Other status. Same deal with Novak.
Good for them, although it's quite the crazy qualification system. Now is not the moment for this rant but, while it's appropriate to allow players to play their way in, I don't think folks understand that Stevens and Novak having a tee time results in two other guys not playing. Those two guys tend to be around 51st on the relevant lists, so we're excluding players that we might think are better than those sneaking in.... Obviously the problem is the hard cap on field size.
So, give Farmers credit because they seem to have been helpful in landing the Genesis at Torrey, but my have they taken up the you-know-what from the nice folks in Ponte Vedra Beach:
Those bright spots could not gloss over a somber finish to Farmers’ run at the San Diego stop. The week featured a wave of illness and Genesis-related WD’s, Friday’s wind delay, and another predictable slow play debacle that led to a stern call-out by CBS on-course reporter Dottie Pepper. The overall mess erased any vibe the event might have enjoyed.Not helping matters: the Torrey Pines week now comes before three “Signature” events with $20 million purses, smaller fields, and family dining offering your choice of grass-fed beef that’s the cause of all distance gains in golf. This puts the one-time prestigious stop in a tough position to lure star power or a new sponsor (as Tod Leonard explored in a GolfDigest.com story). The week marked the arrival of another dismal bullet point in Commissioner Jay Monahan’s player-driven PGA Tour vision to combat LIV: just let players hit when they get the wind they want, put all your eggs in a few $20 million events, and don’t even think about the competitive integrity of the “product.”
Just a reminder that the whole concept of Signature Events Moneygrabs was created long after the ink was dry on their sponsorship contract, so the Tour effectively destroyed their event.
Let's digress here and interject the Tour Confidential panel's take on Dottie's comments:
Speaking of Thomas, one thing people have loved about TGL (the shot clock) he recently said might not translate perfectly to speeding up play on the PGA Tour. “You have to make such drastic changes for it to be noticeable,” he said. “Pretty much a lot of the conversations end the same way; it’s like, what are we trying to accomplish here? Are rounds going to be 12 minutes faster? Are they going to be 20 minutes faster? It’s hard to realistically make a big enough difference where people are like, wow, this is great.” This came just days before CBS analyst Dottie Pepper blasted slow play during the final round of the Farmers on Saturday. This topic has obviously been beaten to death. Will we ever get anywhere here? What needs to happen?Melton: They sure better figure out a way to speed up play, because the current pace is untenable. Fans don’t want (nor do they have the free time) to spend nearly six hours a day watching golf on their couch each weekend. It’s time the PGA Tour takes drastic steps to speed up the pace — or else risk losing out on even more eyeballs. The MLB proved drastic measures can be successful when they underwent a rules overhaul in 2023, including a pitch clock to speed up the game. It’s about time golf follows suit.Hirsh: I hate to say this, because I hated this move, but thank god next week’s Pebble event is not a full pro-am anymore. Those could have been six-plus-hour rounds on the weekend. Thomas is right, there are plenty of guys taking much less than 45 seconds to hit a shot in competition and it still takes so long. This shouldn’t even be a plea, but why is the PGA Tour not putting more guys on the clock and issuing penalties? You could give players fines, but what does $20k mean when you’re playing for $20 million purses? Tighten the belts and start issuing shots because there’s no reason I can’t get around my home course in three-and-a-half hours with three amateurs and pros can’t get around in five.Berhow: The guys have to realize it hurts the product and they need the product to be watchable to make money off it. We can definitely get more strict on enforcing penalties, but it’s also very complicated. There are so many factors that go into slow rounds — too many groups, reachable par-5s, tricky rulings, etc. But there’s also this: playing fast is a skill. It should be taught at a young age and something you continue to work on as you get older. Baseball realized it was losing viewers and has adapted. Golf needs to do the same even if it might seem extreme.
All of which gets us nowhere useful.... I have no issue with Dottie's cri de cœur, you don't solve unacknowledged problems after all, but it's also just talk about an issue we've done little but talk about for decades.
The first question one has to ask is whether there is a will to take this on. You get a pretty quick "no" to that, so we can't do much with it in the present moment. That said, did you see the ratings from the AMEX? At some point they are going to have to own up to the dismal quality of the "product", unless allowing TGL ratings to exceed those of the actual Tour is part of their strategy.
So, pity us, but props to Farmers for moving on from this nonsense.
The Gang That Couldn't Shoot Straight - A misleading header, because we know the difficulty they have, and we want them to succeed. That said, what a great header:
LPGA takes unusual step of postponing tournament due to underwriter's financial neglect
Financial neglect? I love euphemisms.. Of course there are simpler ways to explain it all:
The LPGA made an unusual announcement Friday that it had to cancel an upcoming tournament due to an event underwriter’s financial neglect.The Fir Hills Seri Pak Championship was scheduled to begin March 20 at Palos Verdes Golf Club in a suburb southwest of Los Angeles. However, on Friday the LPGA removed the event from the spring schedule, with the tour calling out an unnamed underwriter of the tournament for “failing to fulfill any portion of its payment obligations to the LPGA Tour for the 2024 and 2025 events.”
So, you signed up a sponsor and did the heavy lifting of planning the event, and didn't get a plugged nickel from the sponsor? And yet you're still protecting them?
Unfortunately, Se Ri deserves better:
“We apologize for the impact this has on our players, as well as on our fans, partners and volunteers. We also want to express our heartfelt gratitude to the staff and members at Palos Verdes Golf Club, Palos Verdes Estates, and tournament operator, Outlyr, for their exceptional partnership and hospitality,” said interim LPGA commissioner Liz Moore. “It is our intention to return to Palos Verdes in the future to host title sponsor, FIR HILLS, once again alongside these great partners. We remain dedicated to bringing this event back to our schedule to honor the incredible legacy of Seri Pak, who has been a wonderful ambassador for the game and this event.”
Wow, has no one told them to get the cash up front?
Confidential Yours - Let's use that TC panel to briefly hit some bits that I've not made the effort to blog, beginning with that JT letter:
Justin Thomas sent a letter to his fellow PGA Tour members asking them to give more access and insight to viewers at home via things like pre- and mid-round interviews and ways they can “better connect with fans.” While it is an important topic, do you think Thomas’ urging will work?Zephyr Melton: Will players be more open to interviews? Probably. Will it be all that additive? Probably not. Just like the sideline interviews with football coaches before halftime, there isn’t a whole heck of a lot of insight that’s going to be gleaned from a competitor in the middle of a competition. It’ll be a plus for broadcasts, but only very slightly.Jack Hirsh: Zephyr’s right, pre-round and mid-round interviews won’t be that additive to the broadcast. That said, I think there are other things pros can embrace to better connect with fans both at the course and on the broadcast. I think it starts with more players being willing to be mic’d up during a round. Netflix did this and they had great success with it for Full Swing, why not bring that to regular broadcasts? It also goes to things like interacting with fans along the ropes, not everyone is going to do this, but how many fans did Bryson DeChambeau gain when he called out the guy who stole a golf ball he threw to a kid at the PGA Championship. More of that, please.Josh Berhow: Playing pro golf is a job for these guys, and it’s just like any job out there: some people take direction or listen to instruction better than others. I’m sure some will do it but, like Zephyr said, a couple of quick canned answers won’t be the insight viewers at home are hoping to hear. Why do so many people like Max Homa or Joel Dahmen or Bryson DeChambeau? It’s because they have a personality and aren’t afraid to show it. It’s hard to manufacture that. Nice to see Thomas and/or the Tour realizing it needs to be better, but there’s a bigger conversation to be had here and other issues that need fixing too (see below).
Like you, it's hard to imagine that such a letter needs to be written. But more to the point, do the players understand what a horrible product they're producing? I'm pretty sure that, those dreadful ratings aside, that they still think everyone loves them.... So, wake me up when Patrick Cantlay does a walk and talk.
Shockingly I've not marked this date on my calendar:
Netflix announced that season three of its “Full Swing” docuseries will debut Feb. 25, 2025. What’s your interest level in season three? And are there any changes you are hoping to see this time around?Melton: My interest in the show has significantly waned since the first season premiered in 2023. It’s a show geared toward casual fans, and as a “die-hard,” there isn’t much the show tells me that I don’t already know. I’ll throw it on in the background while I do other tasks throughout the day, but it’s not something I’ll be locked into every night.Hirsh: I’m saying this more often than I’d like, but Zephyr’s right again. I’ll watch, but I’m not as invested as I was for the first season. Only thing I’m looking forward to is Scheffler’s inclusion after he was mostly absent the first time.Berhow: Agreed. Also need something from Tiger. And give me house tours for these guys, MTV-cribs style.
Yawn! They got a season of buzz from the PGA-LIV war, but I can't imagine anyone needing to watch more of this. And, while Scottie is one of the few guys I haven't come to hate, it doesn't seem likely he'll command the screen.
That said, not a half-bad segue:
Scottie Scheffler is set to return at this week’s AT&T Pebble Beach Pro-Am, ending a month-long absence after surgery. Quick, make your own Vegas line for his 2025 season. What are you setting his season over/under win total at?Melton: I’ll go with 4.5. Would it be a letdown compared to last year? Yes. Would it still be a heck of a season? Also yes.Hirsh: 3.5. We have to acknowledge how ridiculous his season was last year. That kind of level isn’t sustainable, but he’s still better than everyone else. Three or four wins is still an outstanding year.Berhow: I’ll go 4.5, and I’d smash that over.
Just a reminder that Scottie's gaudy 2024 win total included exactly ONE full field event. He's a great player and I'd be interested in knowing how he would do through a real season of competition, but the business model of the tour precludes that.
Though this might be a more compelling over-under prop bet:
Bonus question: What’s your boldest Scottie Scheffler prediction for 2025?Melton: He doesn’t win a major in 2025.Hirsh: He goes back to a blade putter for at least one round.Berhow: He wins two majors this year (and the Masters won’t be one of them). Also, I’m predicting he won’t get arrested.
Josh, what kind of odds would I get on the over?
That's it for today. I'll catch you later in the week, but I do have a family member coming in for a couple of days of skiing, so my guess is that you won't see me until Friday. Don't take it personally, please, and have a great week.