Yeah, I do feel bad, but it's impossible coming up with any motivation to blog. Which has been drearier, the weather or golf news cycle? Take a moment to answer, I'll wait.
Take The Rest of the Year Off, Ladies - Our ladies punched their last time card for the year, and at long last they record a repeat winner, admittedly a worthy one. From this week's Tour Confidential panel:
1. World No. 1 Jeeno Thitikul won the CME Group Tour Championship, her third victory of the season, which also locked up LPGA Player of the Year honors and set a record for the lowest single-season scoring mark in LPGA history (her 68.681 bests Annika Sorenstam’s 68.696 from 2002). Still just 22, did this season get as much credit as it deserved?Nick Piastowsk: If we’re asking that question, that should go to show how much work is in front of new commish Craig Kessler. Because averaging — averaging! — 68 is pretty damn good. That said, that also illustrates just how deep the LPGA was this year. I’ll definitely be interested to see what Thitikul does next year. There doesn’t appear to be anything that will slow her down, and a few majors could be next.Josh Schrock: I think it went under the radar because she won only three times. Had she not four-putted to lose the Kroger and been run down by Grace Kim at the Evian, we probably would have talked about it more. Think Nick makes a good point, though, about the task ahead of Craig Kessler. There was a lot of talk this week in Naples about the LPGA “building stars.” Jeeno’s talent is undeniable. The LPGA needs to make sure more people know about her.Alan Bastable: Compounding all of these hurdles for Thitikul was that her incredible season came in the wake of Nelly’s seven-win 2024. How do you possibly follow that? It’s like taking the podium after Churchill or the stage after a Springsteen set. Tough acts to follow. I thought it was telling that Jeeno had no idea she’d broken Sorenstam’s scoring record. Shows you she’s laser-focused on the only thing that really matters: winning titles. As Nick says, Jeeno’s next mission: add some majors to her c.v.Zephyr Melton: Unbelievable consistency to own a stroke average that low, but the win total is a bit light. Annika won 11 (!) times in her record-setting year, and while the depth of competition is much better these days, it still feels like Jeeno left some meat on the bone. You’ve got to rack up trophies to garner attention in the mainstream.
Did they play their season-ending event at Lake Woebegone, because it seems to these writers that everyone is above average? So, it was Jeeno's third win of the season (only one other woman won more than once, but did you notice that dog not barking? What exactly did she win? I asked Google AI:
In 2025, Jeeno Thitikul won three events: the Mizuho Americas Open, the Buick LPGA Shanghai, and the CME Group Tour Championship. Her victory at the CME Group Tour Championship secured her second consecutive season-long title and the LPGA's Player of the Year award
I think Jeeno is a really talented player, and have quietly nursed a suspicion that her career might leave Nelly's in the dust. I know she had a series of near-misses and that season-long scoring average is impressive, BUT..... They seem to be carving a bust for her for Mt. Rushmore based upon her win at the, checking notes, the Buick LPGA Shanghai. Guys, you're just way ahead of the facts on the ground.....
The TCers had one more bit on the ladies:
2. Craig Kessler has been the LPGA’s commissioner for less than a year but has already made some big moves for the league. Just recently he helped finalize a stronger partnership with Golf Saudi and, in the past few days, announced that beginning next year every LPGA round and tournament will be broadcast live on TV across the U.S. How would you assess what Kessler’s done so far, and what’s his biggest challenge come 2026?Piastowski: Kessler has set the table. Now he just has to get people to sit down. (Hey, it’s Thanksgiving week.) The TV deal can’t be overstated — exposure is key. But the job now will be to give viewers a reason to watch. Interestingly, this is pretty much the same issue the PGA Tour faces — both are battling the interest game. But if you present the stories well — be it the tournament itself, a rivalry, a personality — folks will stay. The LPGA product is a very good one.Schrock: He has been commissioner for 120 days and has hit the ground running. The broadcast deal is massive for the LPGA. If they want to have their breakthrough moment, people have to be able to watch it live and be able to follow it when they can’t tune in. His biggest challenge is finding a way to elevate women’s golf to a broader audience and building the stars who do that. I think that starts with a dominant star or stars winning and winning a lot to grab eyeballs the LPGA wouldn’t normally get. Kessler can’t make Nelly Korda, Charley Hull, Lydia Ko or anyone else win 10 times, but it would help! Kessler lauded Korda and Hull for showing up outside the ropes and becoming cultural figures. The LPGA certainly needs more of that, but if they want people who aren’t watching to watch, they need a transcendent star or stars to do their part inside the ropes.Bastable: Right, Josh, it’s pretty clear Kessler doesn’t just want talent — he wants talent that is willing to put in the extra hours off the course to help amplify everything that’s happening on the course. Having every round of every event televised is huge (even if CNBC isn’t exactly NBC), and I’m especially enthused by the efforts to improve the broadcasts themselves, with more cameras and better storytelling. The biggest challenge, as ever, will be finding ways to better bridge the divide between fans and players. Fans need to feel like they genuinely know the players. That’s how you grow engagement and loyalty and ratings.Melton: I’m impressed by what he’s done so far, but there’s a long way to go. It’ll take more than a little more air time to bring in new fans.
Before I weigh in, here's a backgrounder on their new initiatives:
Kessler has been on the job for just four months but has already shown he understands where the LPGA needs to grow — and that he’s willing and able to make the necessary moves to push the Tour in that direction. The LPGA already announced a new tournament in partnership with Golf Saudi. The announced the relocation of the Chevron Championship to upgrade the event experience. And on Tuesday, the Tour announced a groundbreaking new partnership with FM, Golf Channel, and Trackman to improve and elevate the television broadcast in 2026. The investment from FM will make it so that every round of every tournament is broadcast live in the United States. The broadcasts will come with 50% more cameras, drone footage and improved shot-tracking data.
Judging form the photo above, these changes were implemented by hiring a 12-year old as commissioner....
It's deja vu all over again, as we have the very same conversations about the ladies each and every November. I'm sure these changes will put them over the top, unlike the annual changes of the last few years.
To me, improving the quality of the broadcast is the more important step, as ensuring that their international events are televised live seems hard to credit. Yes, sports should preferably be carried live, but when you can't produce an audience in prime time, will a rating be discerned at Zero Dark Thirty?
This article tries a bit harder to get at the crux of their dilemma:
‘Double-edged sword:’ LPGA’s big conundrum has no clear answer
The 2025 season has been a historic one for the LPGA. But that history has also brought a question that must be answered as new commissioner Craig Kessler looks to elevate the tour to new heights.This season, the LPGA has flexed its depth and parity. Entering this week at the CME Group Tour Championship, there had been 29 unique winners. Until World No. 1 Jeeno Thitikul mounted an improbable Sunday comeback at the Buick LPGA Shanghai last month, there had been zero repeat winners this season. One year after Nelly Korda won seven times, including five in a row, the LPGA experienced the inverse. There were 11 first-time winners. Star amateur Lottie Woad turned pro and immediately won the Women’s Scottish Open. Rookie of the Year winner Miyu Yamashita won the AIG Women’s Open and then joined Thitikul as the only other repeat winner when she captured the Maybank Championship.
Of course, they can only go so far with their thoughts:
Where the question becomes even stickier is when you consider the LPGA’s global reach. The Tour’s Asian swings show how popular it is worldwide. But with most tournaments played in America and a big chunk of television revenue residing in the states, perhaps superstars are needed to elevate the LPGA in America, while depth and parity boost it around the world.“I think the Tour is the strongest it has ever been,” three-time major champion Minjee Lee said. “I think because our Tour, we play mostly in America, so I do feel like if we have one or two stars on the LPGA maybe then it can help us in a way.”“We market ourselves to be a very global tour, and I think that’s what we see and that’s what we see, especially having [11] first-time winners this year, bunch last year and the year before,” Ko said. “It is a double-edged sword in that sense that you want the depth and the talent because you just want to see the whole game grow, but at the same time, if I was to market someone it’s much easier to market one person than 30 people.”Lexi Thompson, who has been one of the Tour’s marquee faces for more than a decade, doesn’t think the LPGA’s growth strategy should be dependent on one or two players lifting a majority of the trophies. There is strength in numbers.“It’s a global tour,” Thompson told GOLF. “These ladies come from everywhere around the world. It’s not a matter of winning multiple times. That’s great and all, but I think people love to see different winners and different personalities, you know, different ways you get around the golf course.”
We get it, it's a global tour. But when you get done repeating that mantra, remind me of where the money is.....
It's truly a dilemma, because theirs is a global game, one the Americans don't seem to be all that good at. But, please don't shoot the messenger, there's no denying that you can't make the economics of this golf tour work without strong U.S. support and viewership, and the foreign players have only occasionally resonated with the U.S. audience.
To this observer, the foreign players that have established themselves here and driven people to their TV's are a short list. I would nominate Annika, Lydia and Inbee, all established one-name artists, but who else deserves a mention? To me, it's not xenophobia, it's the simple fact that only those three maintained their performance over any extended period of time.
Other than those three estimable ladies, we've had a series of women break through, and here I'm thinking of Yani Tseng and Ariya Jutanugarn, who were world beaters, but only for a few hours. Jeeno or a Minjee Lee are candidates to break through in similar fashion, but the half-life of a woman professional golfer seems way too short to make this process easy.
Calendar Blues - Did you know of the encroaching dilemma? Having been reliably informed that our game can only grow due to Olympic Golf, we now find that we apparently have to give up our 2028 Open Championship as a sacrifice to this God:
The PGA Championship was supposed to pose the biggest scheduling nightmare for the Five Families trying to get golf back into the Olympic Games. That presumed nuisance at least opened the door to dreams of the PGA Championship going global every four years. But it was just a pipe dream. The PGA of America’s xenophobic wing would rather subject us to a housing development in DFW’s landing path instead of Royal Melbourne.Now armed with a new May PGA Championship date that also freed up space for the PGA Tour’s meaningless “playoffs,” the PGA of America was able to lock up a healthy media rights deal. As golf heads toward its fourth Olympic appearance since returning in 2016, it’s the R&A's Open Championship feeling the scheduling squeeze.At this year’s Open in Portrush, new R&A CEO Mark Darbon suggested a solution to the 2028 date dilemma would be decided over “the next few months.” An R&A spokesperson confirms the organization is still hoping to announce the 2028 dates and venue before the end of the year. The Olympics start on Friday, July 14th, 2028, forcing Wimbledon and The Open to move from the traditional dates they’ve grown comfortable with over the last decadeThe 2028 Olympics land in the middle of the traditional British summertime sports calendar. One that became even more logjammed after the UEFA set its quadrennial Euro Final for Wembley Stadium on Sunday, July 9th, 2028.What to do?
You got that? We are actually screwing up the major calendar over a meaningless exhibition.... Wait until you see the options.
Fair Use Doctrine be damned, I'm just going to copy-and-paste Geoff in full (at least down to his paywall):
I’m bullet-pointing the various hurdles to help keep your eyes open and brains from rupturing:
- The Los Angeles organizing committee recently made the 2028 competition calendar official with no changes to the expected golf schedule. The 72-hole, no-cut men’s competition begins on Wednesday, July 19th.
- This leads to a Saturday conclusion, followed by the Sunday-Monday playing of a new mixed competition.
- After a day off for women’s practice, the Olympics will feature the women’s 72-hole competition from Wednesday, July 26th, through Saturday, the 29th.
- Concluding either Wimbledon or The Open on Sunday, July 9th, means competing with the Euro Final excitement.
- Concluding July 16th, just days before the start of competition, means overlapping with The Games and depriving athletes of the chance to attend the Opening Ceremony or to practice at the venue (Riviera). The Open would also need a new television home in America since NBC’s rights go through 2028. For Wimbledon, top players would be asked to go from grass to hard courts in a matter of days. Spilling into the opening weekend of the Olympics is not happening for either championship.
- Playing The Open the week after the men’s competition will not be an option for plenty of good reasons. Several top players will qualify to play the mixed competition that spills into Monday, and it would be absurd to expect them to be ready for an Open just three days later. It may take them that many days just to get out of LAX. The traditional pre-Open week Scottish Open could go forward.
- The week after the Games (July 31-August 6th) seems like the obvious option for The Open and will require the PGA Tour and CBS to finish the vaunted PGA Tour Playoffs a week later.
- By 2028, the PGA Tour schedule may be radically different. No one knows exactly how. Including the PGA Tour! But with the recently floated possibility of starting its season after the Super Bowl, a reduced number of events beginning in late February still means there will be Olympics issues to sort through in Ponte Vedra. The 2027 Super Bowl is set to be played February 14th in Los Angeles. The 2028 date might be a week later if the NFL moves to an 18-game schedule.
- Moving The Open into August means the days are shorter with even less daylight for the AIG Women’s Open, when it presumably lands in August (no venue has been selected). The R&A might have to break out shot clocks to get the precious brats and their pre-shot routines moving a tick faster if they want to get 156 players around the yet-unnamed venue for the 156th Open.
3. Sami Valimaki won the RSM Classic as the PGA Tour put a bow on the Fall Series. We now know the top 100 players who earned PGA Tour cards for next season (and Nos. 101-150, who received conditional status). This was the first fall the Tour shrunk cards from 125 to 100. Now that you’ve seen how it shook out (and who got in and who didn’t), what are your thoughts on the change?Piastowski: Can I say I still want to wait? I think we need to see how smaller fields and less cards will play out. Will we like the emphasis on the bigger names that could come now? Or will we be robbed of a few out-of-nowhere players? The drama on Sunday, where players battled to finish in the top 100, was good theater — 100 is a tighter window than 125, of course, so some talented players were scrambling.Schrock: I like the trim to 100 and honestly would like to see it trimmed a little more. It made the fall season have real stakes, but I think the PGA Tour needs to continue to tweak it so that zero players who are exempt can tee it up and the fall season becomes just for those truly playing for their jobs.Piastowski: Dang, I like Josh’s idea.Bastable: As a fan/spectating experience, I’m not sure it matters much whether the guys are playing for 125 spots or 75. The hook is that there’s something critically important on the line: the players’ livelihoods. Also, whether or not you like the reduction, you best get used to it, because this is where the Tour is headed: fewer cards, smaller fields and, most likely, fewer events. It all ladders up to Commish Rolapp’s scarcity plan: keep the fans wanting more.Melton: I love the idea of churning out under-performing players. If you aren’t playing well, you shouldn’t be guaranteed a place to play. Golf is the only sport where you can coast off your accomplishments from a decade before. We need a little more ‘what have you done for me lately’ mentality in pro golf.
This is quite the serious issue, but do you notice what's missing from the discussion? Yeah, the scarcity is the effect of the Signature Events. Once you've limited those fields to a handful of players, of course you have to shrink the Tour's membership, there's little left for which they can play.
Does Zephyr Melton, for instance, understand the extent to which those Signature Events preclude ‘what have you done for me lately’? How they guarantee money and FedEx/OWGR points for an entrenched aristocracy?
I know it's not much, but it will have to sate you for today and, given the encroaching holiday, the week. There's a reboot of the Skins Game Black Friday morning, but we'll catch up again in early December. Have a joyous Thanksgiving.

















