It's not like I watched much of it....The Yankees were going medieval on the Red Sox and the U.S. Open was gearing up... yanno, actually meaningful sports events. Ah, but I kid!
Shall we cover just a wee bit of golf before the more significant bit?
Scottie In Full - Despite all the rending of garments, the Texan still seems pretty good at the golf thing, no?
Shack has a mere single paragraph before his paywall, but it's enough to sense the electric vibe:
I’m not sure what to say about this snoozefest other than the format seemed even more mindless after the PGA Tour unveiled plans to have a new season-ending bang starting in 2028. While that one has some of the same issues as the current one—working really hard to keep everyone around as long as possible instead of saying sayonara as they do in every other sport—it can never be as unimaginative as the current “FedExCup” debacle.
It's quite the Zombie format, and it has them looking quite feeble, despite those manly poses in the Ray Bans assumed by Brian Rolapp. They've abandoned their old, humiliating staggered start and are pointing us towards their Brave New World, but we have to pretend for another year after this.... We used to say that was so stupid only an intellectual could believe it...
The Tour Confidential panel plays it safe:
Scottie Scheffler came from three strokes back after 54 holes to win the season-ending Tour Championship on Sunday at East Lake, claim the $10 million first-place check and pick up his third win of the season. Was this his best win of 2026? And did these last few weeks salvage his first major-less season in three years?Sean Zak: No, the best win of his season was two weeks ago… when he won by eight. I maintain stunned by how quickly we moved on from an 8-shot victory. If ANY other golfer on earth did that, we’d pause and talk about it for an entire week. I do think, in a way, this helps his major-free season feel a lot better. He was so good all year, but the pro golf world cares about dubs. He needed a couple dubs.Josh Schrock: Agree with Sean. I thought the domination in Memphis was his best win of the season, especially with the chatter surrounding all his near-misses. I don’t think it makes up for coming up short at the four tournaments that will define his legacy, but three wins sounds a lot better than one.Josh Sens: Agreed about Memphis being the bigger win. As for the season, the man had three top 5s in the majors and finished inside the top 15 in all of them. Jack Nicklaus and Tiger Woods both had multiple seasons without majors. Scheffler’s so-called “disappointing” season is a fiction perpetuated by social media chatter and assorted golf outlets trying to perpetuate a story that isn’t one.Dylan Dethier: Memphis was more dominant, sure — but East Lake had a real door-slamming quality to it thanks to its position on the schedule. Schaffer “only” won three times this year, but he won his first start and his last. Picked up a few extra bucks, too.
The answer quite obviously has to be Memphis, where there were other players. Don't stress yourself wondering why no one took a run at him, it's because there was no one there. he only had to beat 29 guys...
Who won the FedEx Cup Playoffs without winning the FedEx Cup Playoffs?Zak: Good Q. I think the answer is Ryan Gerard, who is a helluva player and has his eyes set on a late charge into the American Presidents Cup team. I’m not sure he did enough to make the squad, but he did a lot of it in the last month or two. Brandt Snedeker would be wise to give him a long look.Schrock: Gerard played great golf and will play on the DP World Tour next week as he looks to stay fresh in case he gets the P-Cup call. I’ll go with Viktor Hovland, who had a chance to win the FedEx Cup despite still fighting his swing. He seems close to being back.Sens: Good calls above. To add a third name to the list, how about the continued run of Matt Fitzpatrick’s brother, Alex. A player on no fan’s radar last year, now with good footing in the firmament. And another good finish this week.Dethier: Wyndham Clark’s BMW victory added another layer of legitimacy to an elite season. Scheffler dominated Clark in every season-long statistical category — but if we’re just talking wins, there’s no beating a U.S. Open, a playoff dub and three in all.
Yasir? Actually, I picture him as Jon Lovitz saying, I can't believe I lost to THIS!
Or, maybe Wyndham Clark, who had the good sense to be poorly enough that we wouldn't be focused on his aggressive lie-improvement program?
Is there anything else to say here? What a snoozefest, though the Tour caught a bit of as break with Scottie reasserting his dominance. A snoozefest with a plausibly worthy winner sure beats the other kind.
That Brave New World - About that new finals format, which admittedly has to be better, for the simple reason that it can't be worse:
The Tour announced its new postseason format that will go into place come 2028, and it includes one 90-player, 72-hole stroke-play event named the “Championship Series Finale,” with 32 players advancing to two weeks of match-play competition to name a “Tour Champion.” Do you like it? An improvement?Zak: I think it’ll grade out as an 8 outta 10. Which is about three or four notches above where the current Tour playoffs sits. Anyone picking it apart is trying really hard to misunderstand commercial value, the share of golf attention across the governing bodies, and the desire among basically everyone for a serious match play event on the schedule. Now, the only real match play among individuals at the elite level of pro golf happens in August on the PGA Tour. That’s a huge win.Schrock: Massive win. The PGA Tour’s postseason greatly needed a shakeup and I think having something that is easy for fans to understand and brings commercial appeal is much needed. Getting two weeks of match play at venues we don’t normally see will be a massive boost for golf’s postseason.Sens: I think Sean is being a bit generous as to where the current playoffs sit. They’re a cash grab and a snooze. Always have been. The new format is a huge improvement and not just because the bar for getting better was so low. Match play is a great format. Can’t imagine a better change. Will it make the playoffs riveting? I’m skeptical. But it will make them miles better, for sure.Dethier: The format change is fun — but I think the venue shift is, too. As is the potential reduction in outrageously sweaty golfers. We just spent August in Memphis, St. Louis and Atlanta, after all…
Can we agree to not credit them for venue improvement until the venues are more than just vaporware? Granted, Memphis, East Lake and Bellerive do set an appetizingly low bar....
Shack's reference to keeping the alpha dogs around is a reference to the use of group play, as in this AI response:
The Group Stage Safety Net
- Under the new structure starting in 2028, the top 32 qualified players at the PGA Tour season finale face a three-round group stage. [1, 2]
- Instead of a pure single-elimination knockout right away—which was the traditional risk in past match-play events—every golfer is guaranteed to play multiple matches. [1, 2]
- Critics say this design acts as a cushion for famous players. If a marquee name plays poorly or loses their very first match, they are not sent packing; they still have a statistical safety net to recover, advance, and keep marquee TV draws on-site for broadcast partners
It's an ironic shame, but not of such a magnitude that it will spoil things. Given that they've finally reached the acceptance stage with a late-season shoot-out, it's just a slight unforced error that they couldn't give us the primal, win-or-go-home ferocity of single-elimination.
It's individual match-play, so my fear is that it will disappoint. At best it will what I can an upside-down tournament, where the early days will be the more satisfying. That's just the nature of match play.
Bad-Bad Golf - Is this a great story, or what? I've been watching in horror as the folks chasing growth for growth's sake have abased themselves to the kids, seemingly without regard to the interests of the game's core constituents. Shack goes on an epic rant about the Callaway face plant, and I think we should just let him get it out of his system:
There is grave danger in recklessly overanalyzing Good Good’s downfall.And I would never, ever discourage anyone from taking it to extreme places.Presuming this analysis inspires an overdue revisit of golf’s excessive post-pandemic obsession with youth pandering at the expense of golf’s better traditions.The controversy and fallout became such an international story that it proved more compelling than early-week play in the Tour Championship. But that’s as much a product of an unimaginative playoff format designed to keep every player around to ensure corporate chalets get logoclads walking by them on the weekend Sunday. Television also needs meaningless par putts to show.Imagine what might happen if they actually played the thing off? You know, like playoffs in every sport? Keep imagining because real cuts and real upsets are still something they’re trying to avoid starting in 2028 (but at least it’s match play and some shockers will occur).
I'm unclear as to whether Geoff is supporting or undermining his position. Yes, the main golf products are so mind-numbingly repetitive that they leave voids in the market....
With zero on-course drama, the golf world focused on the companies and Tours cutting Good Good loose as innocent folks outside of golf wondered how such a thing could happen. Those of us in golf weren’t shocked. At least by the stupidity. It remains shocking that so many layers of people compensated to promote a brand didn’t see the problem or thought it was a funny parody. But for years we’ve watched brands and golf organizations lose touch with reality in a bizarre thirst to appeal to an imaginary 17-year-old who will buy thousands in gear, take expensive trips, and convince their doting dads to do the same. The fear of losing this tiny slice of the golf world to someone else in the coveted demo fueled an irrational tolerance of stupidity, coarse behavior, and “comedy” that wasn’t funny at all.It’s even been part of the distance debate. “We’re growing the game, and now you want to take away distance from new golfers, blah, blah, blah. Oh, and we have a special on our new $200 kids beginner sets this week that Kai Trump loves more than we do.”
Yanno, Geoff, I could have gone the week without the gratuitous Trump-bashing....
A peculiar mix of needing to be adored by boys of a certain ilk and an acute desperation to make them customers led to Callaway taking a huge reputational hit thanks to a deal up for renewal (and probably facing absurd demands given Good Good’s success combined with the widespread Youth Derangement Syndrome vibes from all of Carlsbad). News of Callaway-Good Good renewal talks might also explain why Callaway was quick to cut ties. Though we’ll never know if Callaway would have tried harder to mop things up if they’d already inked an extension.There has been plenty of toxic nonsense and rank stupidity from other “creators,” so it’s only stunning to anyone who has seen Good Good’s rise that they ended up the fall guys (and gals). I’m skeptical that this will extend beyond Good Good, but last week offered indications of collective golf world fatigue over the amount of money and importance given to commercial outfits just one stupid stunt away from cancellation. At times, it’s been grotesque to watch golf organizations and brands sell their soul in the name of tapping into the supposed game growers. Usually at the expense of common sense and class. Or, to see orgs tiptoe around solutions to sustainability problems in fear of the YouTuber’s wrath.There is no point in shaming the brands and orgs that have chased crap “content” since they’re all deep in their introspective modes and still might pivot in better directions. But having been infected by Youth Derangement Syndrome—with no known cure other than bankruptcy—the “brands” should be reassessing whether otherwise (seemingly) sane adults can be entrusted with…anything.But there is good news. We have plenty of good, good action this fall from Lahinch, Doonbeg, Wentworth, Medinah (maybe), and Kingston Heath. With a big side order of watching continued fallout from the Good Good saga.Let’s hope the end goal of this mishegas will make the golf industry’s most insecure adults stop treating the sport like it’s some kind of embarrassment needing only the kind of validation that boys-will-be-boys behavior delivers.
It's the mindless chasing of the youngsters that wears me down..... I've always assumed that a certain component of every generation will find their way to our game, but there's only four hundred years or so to support that premise. It's when they feel they have to change the game to appeal to that demo that they lose me...
It's Bud Light level stupidity, although I've long thought that story misunderstood. Commentators focus on the spokesperson hired, but the more dangerous were that woman brand manager talking about her brand's customers, and she made it clear how much she despised them. Do we get the feeling that golf's governing organizations like and respect us? Are you done laughing?
I think Good-Good will be a perfect brand partner with the revitalized LIV Golf, no?
The Road Ahead - Did you pick out that venue listing from Geoff? There's fun to be had.....
Lahinch: This Saturday and Sunday, from a great venue on the Atlantic Coast of Ireland. I'm struggling to get the TV windows, but it's likely morning coverage on Golf Channel. Set your DVR, as I'll tempt you with some tasty photos. As I've noted before, Lahinch started life as a crude Old Tom Morris design, updated by Dr. Alister Mackenzie before he decamped to the New World. But the brilliance is that left two crazy golf holes undisturbed, the first called Klondyke:
It's a short Par-5 played over that dune in t he center of the phot, and over the 18th fairway as well. When visitors are playing, there's a traffic cop on the top of the dune:
The next hole is called Dell:
It's a Par-3 that's nestled among the dunes, with most of the green not visible from the tee. A white stone is placed on the fronting dune to indicate that day's pin location. Unfortunately, given that these are early holes and the TV windows are not generous, I don't expect to see much action on these holes.
The following week we'll have the Solheim Cup, with the Irish Open at Doonbeg. Add in the Prez Cup at dreary Medinah, and at least we have a few things of potential interest to watch.
But do catch that Walker Cup, it's simply that good a venue.
Have a great week.












