The good news for Jay and his minions is that the return of the prodigal son will distract from last week's drunken orgy.... But it's about time those Signature Events start delivering Signature Moments, no?
Tiger, Version 4.0 - I haven't indulged in too much Tiger speculation in recent iterations, as there simply hasn't been a reason to think he could walk the golf course for four days, much less get his Bridgestone into the hole. After his most recent surgery, and those like Super Bowls should be denoted with Roman Numerals, there is certainly more anticipation. Said anticipation was created by Himself, specifically suggesting that he might peg it once a month. Amusingly, given the current compressed golf calendar, the sum total of that is that he might, perhaps, show up at Sawgrass in March.... Really, guys, that's all, unless you think he's going back to Royal Montreal.
So, what should we expect? Might as well start with Sunday's Tour Confidential panel:
Tiger Woods will make his first PGA Tour start since the 2023 Masters when he plays the role of tournament host/participant at the Genesis Invitational, which begins Thursday at Riviera Country Club in LA. What are you expecting to see from Tiger? And can he finish in the top 20?Sens: Tiger being Tiger, I expect plenty of brilliant shots and maybe a couple of stellar rounds. The question is whether his leg/body can hold up on all cylinders for four rounds. That seems unlikely. If I were a betting man, and unfortunately, I am, I would wager heavily that he finishes outside the top 20.Colgan: I’m expecting to see a guy who’s capable of both making the cut and walking 72 holes. I think we’ll leave feeling pretty good about the state of his game, and I think top-20 is actually a realistic expectation. Four problem-free rounds on his feet, though, and we could be having a separate conversation headed into Masters week.Zak: Tiger Woods’ best chances to win golf tournaments, both this week and forever moving forward, will be on firm, tough golf courses. Tracks where a ball-striker who can hit it both ways and make a bunch of 12-foot putts. Riviera is one of those! So I’d expect him to be rusty, but good enough to shoot under par twice, make the cut and finish T27.
Hard question to write, because the arithmetic result isn't at all what we (well, maybe you, since I'm not his biggest fan) care about. Rather it's a binary question of whether his performance this week makes us believe he can be a factor in Georgia in April. Everything else is just white noise...
But, as you're well aware, the business of America is business, so Tiger is there to hawk his new line of togs, featuring....well, you can handle that without my help:
“We’re going to sunrise a brand,” said TaylorMade CEO David Abeles at a launch party on Monday evening, announcing an extended partnership with Tiger to launch Sun Day Red as a standalone business.Tiger ended his 27-year relationship with Nike at the end of 2023. On Thursday, he is scheduled to tee it up at the Genesis Invitational wearing Sun Day Red.“It’s the right time in my life,” Tiger said. “It’s transitional. I’m not a kid anymore. I want to have a brand I’m proud of going forward.”
Please excuse any typos in the next few bits, as it's so terribly difficult to type while chuckling.... Also difficult when not chuckling, as I'm reminded on those rare occasions when I revisit an old post.
The easy bit to poke fun at is that about Tiger "ending" his relationship with Nike. Of course he got dumped by the Swoosh, but I'm surprised he didn't go for the Seinfeldian mutual break-up cover.
The other amusement is that every grammatical resource available on these interwebs insists that "sunrise" is a noun, but that's not binding on the Big Cat, apparently. But the jokes write themselves, as Abeles' insistence on "Sunrising" his brand will immediately evoke a certain song from Fiddler on the Roof, which is a good proxy for the expected half-life of this new lifestyle brand.
First, the name... Does it strike you as...well, forced? You'll love this:
In almost none of the murmurs, grumblings, rumblings or tweets was there any cause for pause or mention of a space between “Sun” and “day.” Of all the potential deviations from the script—Greyson Clothiers swooping in for a last-second coup, Woods not being healthy enough to go at Riviera this week—breaking Sunday up into two words was not something anyone saw coming.If the odd alteration has your copywriter alarm bells ringing like a case of tinnitus after a Slayer concert, however, don’t worry. There’s rhyme to this randomness. At least according to TaylorMade CEO David Abeles, who explained the decision to the New York Times.“Sunday red is the color that Mr. Woods has made very famous on Sundays,” Abeles said. “But Mr. Woods plays golf on more than just Sundays.”
It's true that he's played a little on Thursdays and Fridays, but in recent years he's mostly used Saturday afternoons to announce his WDs.... Just sayin'!
As for the goods, well he seems to have stolen that logo from my favorite ski gear company:
So a mandatory deduction for lack of originality....
How was it received? Yeah, shockingly, folks can be harsh:
— Billy Ash (@BillyAshJR) February 13, 2024
Hmmm.... whatya think he was going for there?
This guy can rip off Arc'teryx as well:
Disappointed. pic.twitter.com/odyk7EVHcL
— papa soey (@papasoey) February 13, 2024
And I'm not the only one seeing an intellectual property case:
wait a damn minute pic.twitter.com/zzrDN1TdrV
— Samantha Marks (@SamanthaSMarks) February 13, 2024
Still laughing...
When the story of the Nike split broke, I characterized this "opportunity" as fraught with peril for Tiger, for a couple of reasons. The first is that, while his reputation is obviously built on his success on the golf course, the cleaner look of just the solitary swoosh I thought enhanced his position as different from the rest of the carnival hawkers.... In fact, I think this was confirmed when Rory went to Nike, when he said he didn't like his prior look of logos everywhere. On preliminary evidence he seems to be avoiding that Nascar look, but you can see how folks are reacting to the logo.
My second risk-factor can be found in this tweet:
Didn’t live up to the hype IMO. Hoodie is cool and so are the accessories but the clothing is bland to my taste. It will sell because of who he is, no doubt though.
— Diddy (@pdiddu) February 13, 2024
Will it?
As regular readers know, I'm a bit of a Tiger-skeptic on many fronts, including the extent to which Tiger "moved the needle." I don't want to relitigate this point, but I'm pretty sure the pandemic cleaned Tiger's clock on the metric of actually creating new golfers, though he did get more eyeballs in front of TV's. But set aside the historical argument.....
The real threshold question is to what extent does he still move the needle? And is that enough to overcome the fact that the lifestyle line won't exactly offer anything new under the sun. No doubt Tiger helped sell a bunch of shirts and shoes, though I think we tend not to give Nike its due there (also remember that, while moving some soft good, nobody bought Nike golf equipment and balls because of Tiger).
Athletic careers are over in the blink of an eye, though our game features the longest thereof. My Spidey sense is tingling, telling me that this historic opportunity will remind us mostly of how short those windows really are.
Phoenix Sinking - People are for sure fickle, as any comparison of this year's depravity at the Wasted with prior installments will quickly demonstrate. It's somehow OK to have beer cans thrown at you after an ace, but not in the absence of an ace.... I know, we really need them to write these rules down.
The good news in all this has been that no other Tour event has embraced this wanton frat boy experience.... Excepting, of course, for LIV, and their events suck so bad we need not fear their ruination. This, of course, seems the triumph of hope over experience:
Let the Phoenix Open learn from its wicked hangover
It's a theory....
He is usually impervious to the chaos that surrounds him, but every man has his breaking point and Jordan Spieth reached his Sunday morning, his approach barely airborne at the 18th at TPC Scottsdale as he tossed his iron into the sky and extended his right hand at the gallery, pointing in the vicinity where a scream emitted during his backswing. No matter that Spieth’s shot finished 15 feet from the pin; he could no longer abide the circus, shaking his head and mouthing “What the f***,” a question he and many in the sport want answered.Because Spieth was not alone in his displeasure at last week's WM Phoenix Open. Cameras caught Billy Horschel and Zach Johnson confronting spectators. Ben An called it a “s***show” on social media. There was also a viral video of fans fighting, an individual fell from the stands and Saturday’s atmosphere was so out of control that the gates were eventually closed and alcohol sales were cut off. Golf’s biggest party went too hard and is now battling the type of hangover that asks if an intervention is needed.
Isn't that what they go there for?
This is a reasonable-sounding premise, but nothing happens in a vacuum:
But that never-again refrain after hangovers—spoiler alert—is almost always broken, and that sentiment applies here. No, we’re not advocating for kegs on every tee box or fight clubs underneath the stands. (Although, let’s be honest, there would be an audience for that.) Clearly this weekend crossed a line from a crowd-control standpoint, and what happened at the gates cannot happen again. It’s also a relatively easy fix: Fewer allotted tickets, more staffing at the entrances. Curbing alcohol sales may be a bit tougher, yet alcoholic beverages are present at almost every major sporting event in this country. Why it’s a recurring factor at TPC Scottsdale—whereas it rarely impacts the on-the-field proceedings at other competitions—is the biggest project the tournament needs to solve from now until next year.
Context, kiddies. Easy to tell them to sell fewer tickets and/or to cut off beer sales, but this happens at a time when the PGA Tour has declared war upon them (them, I guess, being Waste Management and the Thunderbirds). They are required to continue to pony up $13-15 million large, notwithstanding that the Tour has positioned them between two favored events ( on Super Bowl weekend, no less).
The other problem is that players not eligible for the money grabs have mostly lost the ability to take a pass on Phoenix..... I give the sponsor and the Thunderbirds much credit for making this event for on a problematic weekend. That said, it becomes quite the awkward mess when the Tour changes the deal to favor other events and the guys lose a gaggle of high-money playing opportunities.
Eamon Lynch weighs in with the effects of the Wasted on the Genesis, making my point from above, though far less eloquently (I kid):
The standard defense offered by WMPO loyalists — if you don’t like it, stay home — is no longer fit for purpose. Only the stars can vote with their feet and walk. For everyone else, starts in Tour events are tougher to come by than ever, so staying home is a luxury they can’t afford. And if the Phoenix Open sees the quality of its field decline because of boorish fan behavior, that’s a problem. If women working on-site feel unsafe because of groups of leering drunks, that’s a problem. If spectators are emboldened to go inside the ropes, that’s a problem. When fans gleefully initiate and record conflict with competitors, that’s a problem.
Good news, Eamon, I've been reliably informed that those guys don't matter.... Of course, m source was Cantlay. It's Eamon, so we'll just give him time to amuse us:
It’s difficult to find more disparate experiences in consecutive weeks on the PGA Tour calendar than the WM Phoenix Open and the Genesis Invitational.One is held at a modern course designed with spectator flow in mind, the other isn’t. One is at the center of every sporting conversation in its host city that week, the other isn’t. One is viewed by some Tour players with an aversion usually reserved for gas station sushi, the other isn’t. One attracts and engages fans at a level that’s the envy of most tournaments on the schedule, the other doesn’t. One stretchers out more inebriated, vomit-flecked fans than LIV draws in, the other doesn’t.On the grounds at Riviera Country Club, much of the chatter remains focused on events at TPC Scottsdale, where the viral social media videos included Tour pros in terse exchanges with spectators, a pair of Two-Can Van Dammes brawling, shirtless belly slides in the mud, and a barely-conscious chap perched on a stool, blissfully unaware that he was also urinating.It’s golf, but plastered.
And this adjunct to the apocryphal, "I love the Phoenix Open, I go every night" :
The WM Phoenix Open is a known quantity. Tour players understand that the party vibe at TPC Scottsdale isn’t just tolerated, it’s welcomed. Merchandise offerings celebrate the boozy bro culture, like T-shirts proclaiming the wearer got hammered at the 16th hole. One friend at Riviera said he heard from a spectator in Scottsdale who was upset when beer sales were suspended. “There was nothing else to do but watch golf,” they griped.
Please, anything but that....
The social media era has spawned a disease in many sports, in which a handful of spectators believe buying a ticket makes them part of the entertainment, apparently convinced there’s an audience dying to hear their slurred witticisms or watch them guzzle beer from a shoe. In most venues, that group is blessedly small. Not so at the Phoenix Open. To an extent —certainly more than they’re accustomed to — Tour players need to suck it up and tune out oafs riding the rope lines while offering commentary. That’s just part of being a professional athlete. The issue in Scottsdale is that the rope line is no longer the final frontier. Players won’t — and shouldn’t — tolerate people running onto the course to make snow angels in the bunkers, or yelling during the hitting of a shot with the intent of distracting competitors.
To be fair, Eamon, the Tour was encouraging exactly that behavior with its Live Under Par™ campaign....
I wouldn't want to stand in the way of Eamon's rousing coda:
It’s not like the Phoenix Open needs to be taken over by the temperance movement — and the game certainly needs reminders these days that fans matter just as much as players — but there has to be a line on appropriate conduct that is policed effectively, and right now that line hasn’t so much been blurred as entirely erased. The alternative is more elite players choosing not to compete, more fans opting not to put their kids in the middle of a bawdy piss-up, and more reluctance on the part of the Tour and its partners to embrace the entire experience.Perhaps Riviera needs a little more TPC Scottsdale, but TPC Scottsdale needs a lot more Riviera. Perhaps it’s futile to ask spectators in search of a party to act responsibly, but it’s sure as hell not too much to ask of the tournament organizers.
And maybe this will surprise you as much as it did your humble blogger. Yanno, how we've been saying that all the a******s went to LIV? Apparently, there's inbreeding involved,. as they all were previously Sun Devils:
Just to be safe, we should probably nuke Tempe. I mean, why take chances?
To be fair, they still have the important ASU guys left:
Six former Sun Devils have jumped to LIV Golf, most notably Jon Rahm and Phil Mickelson, who have a combined 64 PGA Tour victories. Mickelson once played 30 consecutive times at TPC Scottsdale.The five remaining Sun Devils in the Phoenix Open field have a combined five PGA Tour wins (three by Chez Reavie and two by Grayson Murray).
I caught some of this and thought it worked, though I'm not as over the moon as some of the folks:
Like the 16th hole itself, any guarded approval comes with the caveat that we not roll it out everywhere.... But, as I said when the Kiz trial was announced, I really like the guy, I just think he's more of an on-course voice than an 18th hole tower voice. This may well support that premise.
Exit Strategy - The above was drafted Wednesday afternoon, and my first cup of Thursday a.m. coffee was spent wondering how to wrap up this post. Should I circle back and add some detail from Tiger's presser, or maybe look to close the absurd number of browser tabs open, many from the late 1980's?
Fear not dear reader, a better option presents:
Thoughts on why Tiger can’t win at Riviera, Sun Day Red’s logo, adding Canadians to the U.S. Ryder Cup team, Scottie’s putting, Charley Hoffman’s bank account, the OWGR’s irrelevance, best golf books and much more
Maybe they're not always great, but at least I don't need to work up a sweat.... Shall we? Sorry, that was rhetorical, it's not always about you, Dear Reader.
By my reckoning Tiger has never won as a pro at Riviera. It’s possible he won there as an amateur, but Riv doesn’t host a lot of junior tournaments. Why no Riv wins? Is it the course, or just a fluke? @PeteVilesTiger will never say this out loud about a hallowed course where he made his PGA Tour debut but I don’t think he likes Riviera, and no wonder: In 2000, when he played the most dominant golf of all time, he finished 18th at the L.A. Open, his second-worst finish of the year. He couldn’t crack the top 10 the next year and then skipped his hometown event in 2002. In 2006, Tiger shot a second round 74 and W/D’d, citing the flu. In 2007 and ’08, when he was playing some of the best golf of his life, he skipped Riv entirely. Something about the place has never fit his eye, or his game.
For sure. He did get himself into one LA Open playoff, of course the year the moved it from the Riv, which was hosting the PGA Championship. But one loves the irony, no? The MAN gets to host a PGA Tour event, but it's at the one venue that torments him and even now evokes memories of that auto mishap.
#AskAlan How much of a toll has the last two years taken on Phil Mickelson—he looks worn-out to me? With 20 events on the LIV circuit, Mickelson has just two top-10 finishes to his name. @LaBeets50Yes, it’s been an extremely intense couple of years for Mickelson: global controversy, exile, repudiation by his sponsors, a much-scrutinized return, a near-miss at the Masters, low-grade vindication, the Billy Walters revelations…no wonder his nerve endings are fried! Mickelson will be 54 this year—it’s asking a lot for him to remain competitive against players half his age. He had a three-decade run that is unparalleled in the game’s history for the combination of longevity and excellence, but it had to come to an end at some point.
Was that a question for Alan, or were you looking for Mephistopheles? You might want to refine that Google search.... But the real answer is, who cares?
Thoughts on Sun Day Red? @LIVGolfEnthI don’t love the name, or the logo, but the shoes look cool and some of the threads are pretty nice. Tiger has a great physique for modeling clothes so he’ll look good out there. But I will say that after one day I’m already sick of hearing about it.
The underlying question is, of course, can the Big Cat still move the goods. As noted above, that sound in the background I'm guessing is eggs being laid.....
This question is amusing in and of itself.... But asking it of the man the predicted an era of U.S. Ryder Cup dominance is nothing less than comedy gold:
Should the U.S. Ryder Cup team be expanded to a North American Ryder Cup team? @leaningcowboyGiven the success of the plucky Canucks on Tour, hell yeah! There is precedence for this, as the lads from the other side of the Atlantic didn’t become competitive until Great Britain and Ireland welcomed the continental Europe. Given how the balance of power has shifted, the U.S. clearly needs to call in the Mounties. And we’ll take Abe Ancer, too.
What's the problem? I had been reliably informed that all pr4oblems had been solved by that Ryder Cup task Force....Yanno, that guy we trashed two questions above.
Do the fans have the right to say something to Zach Johnson about his mismanagement of the Ryder Cup? @JStewGolfWell, sure, he screwed up royally…but shouting out the critiques in Johnson’s backswing is a bridge too far.
So, no Golf, But Louder™ for Zach? I have an addendum to Alan's Q&A, the police blotter from Scottsdale:
According to Aaron Bolin, a Scottsdale police spokesperson, officers arrested 54 people between February 5 and February 11.That was compared to 18 last year, while no arrests were made at ‘the people’s open’ in 2022. The exact charges they were booked on is not immediately available.Bolin added that 211 fans were ejected from the event, over twice as many as last year, and 73 people were removed for trespassing.The figures, from the Arizona Department of Liquor License and Control, do not include arrests involving underage drinking violations, as 653 calls for service were made.Taylor Davidson, a Phoenix resident, told the Arizona Republic that security did not check her bag or scan her ticket.
So, the police just waived them in? Sounds like an insurrection to this observer....
Back to Shippy:
Pretty sure that the answer to first two are, all of them.
14 wins, 4 majors…at least. Even though it gets discussed on every telecast, I’m still not sure folks understand how incredible Scheffler is tee to green. He’s approaching peak Tiger! But the crucial difference is that Woods made a million clutch putts to key his victories while so often Scottie fails to hole the crucial momentum putt. As for why Scheffler can’t just learn how to do it, well, very, very few players are given everything. The golf swing is a marriage of grace and violence, demanding speed, balance, timing and myriad physical gifts. Putting is quiet and contemplative, requiring imagination and extreme concentration. It’s pretty much a different sport from what happens in the long-game. Maybe Scheffler will improve his putting, but that is hardly a gimme.
I think the enigma is that Scottie was a perfectly adequate putter for his entire amateur and early professional career, quite frankly right up until that bizarre 4-jack on the 18th green at Augusta. Has he been the same guy since?
I haven't seen anybody miss so many shorties so badly since, well, when did Rory last play?
Nick Taylor has more wins in the last two years than Spieth, Thomas, Morikawa, Cantlay, Schauffele, & Young combined. Why has this become the journeyman’s Tour? #AskAlan @brianros1That is one helluva stat. You can go through each player mentioned above and find a reason: swing changes, injury, new fatherhood…but the mules on Tour deal with those things, too. Maybe it’s as simple as the corrosive power of money. FedEx Cup bonuses, PIP bonuses, Aon bonuses, travel stipends, $20 million dollar Signature events with no cuts…the top end of the game has become soooo decadent. When you suddenly have generational wealth maybe it’s not as enticing to practice your putting for hours on end under a blistering sun? Meanwhile, the proletariat on Tour are desperately clamoring for a taste of that lucre, and perhaps that hunger is fueling all of these unexpected wins.
Wow, Alan, given the extent to which you've pimped LIV and the unified theory of elite golf, I assume you'll be gazing at your navel for a bit? It kind of undermines the last three years of your work.
The simple answer, though, is that it's because it's a GOLF tour. This is the nature of our game, in which the greatest players of their generation win sporadically. Just remember who is trying to keep the Nick Taylors (obviously I don't mean Nick specifically, but rather those guys ranked from 70-156 on the priority list) out of the most important events, for they know any of these guys can do what Nick has done.
Will you allow me the liberty of interjecting an unrelated point that is ever so relevant? I know, but are you aware that this week's Signature Event at Riviera has a cut? Yeah, but not a cut that you'd ever recognize:
The tour ultimately agreed, and thus these three events, starting with this week’s stop at Riviera Country Club, will see some players going home early—but it could be only a handful. The field here begins with 70 players, which for most tour events is around the number of players who make the cut and play on the weekend (standard tour events have a low 65 and ties number for the cutline). But after 36 holes, only the top 50 players and ties will be moving on at Riviera, as well as anyone 10 shots or closer to the lead.For comparison, last year, when the Genesis field started with 129 entrants, Max Homa led after two rounds at 10 under. The cut came at two over, with 68 players making the weekend. Under this year's setup, those who shot one under last year and made the cut—including Woods—would not play this weekend.
They've removed 59 playing slots from one of the biggest purses of the year, but they'll proclaim this as superior event to, say, Pebble, because of the cut. Except that Pebble's field was more like eighty players.... All to get Patrick paid.
Thoughts on DJ slipping 13 spots in OWGR after his win in Las Vegas? I believe he still has the game to make noise in the majors. #AskAlan @RossJon22It’s cute that you still look at the OWGR. I haven’t done so in months because it has lost all meaning. We can debate a lot of things about LIV but there is zero doubt that Dustin Johnson, Jon Rahm, Brooks Koepka, Bryson DeChambeau, Cam Smith and Joaquin Niemann are among the best two dozen or so players on the planet. (Talor Gooch might be, too.) That they are inhabiting the nether regions of the OWGR, or soon will be, is a farce. Even those at the top of the World Ranking know it: at Pebble Beach, Rory McIlroy said the all-inclusive Data Golf Ranking is what he checks. As for DJ, his play in the majors last year was atrocious and he said that motivated him to work harder on his game over the off-season. An early win in Vegas suggests that he was practicing the right things. I look forward to seeing what he brings to the biggest tournaments.
Sorry, Alan, but you're giving me whiplash....
Above you embrace the Nick Taylor story, which I agree is a good one. But in the same mailbag you extol a Tour that has no use for the Nick Taylor's of the world. You really can't have it both ways....
Either you play on Tour that allows young talent to emerge, and I quite agree that the PGA is moving in the wrong direction in this regard. You say that those guys are among the best players in the world, but I can only agree that they used to be. If they want to play exhibitions, that's their right, but no one is paying any attention...
Another interjection of marginal relevance:
LIV Golf viewership for Las Vegas: 297K on Saturday for Dustin Johnson's win.
— Josh Carpenter (@JoshACarpenter) February 13, 2024
Friday (8-10pm tape delayed): 238K pic.twitter.com/tcfCfHih3e
Can you feel the game growing? I mean, no more than three-quarters of those were tuned in to see what Paulina might be wearing (or, more likely, not wearing).
By contrast:
Weekend viewership on the @PGATOUR: NBC drew 2.4M viewers for Nick Taylor's win in the WM Phoenix Open on Sunday as coverage went almost to halftime of the Super Bowl.
— Josh Carpenter (@JoshACarpenter) February 13, 2024
Last year's final round: 3.67M on CBS (Scottie Scheffler) and ended around 6pm.
Saturday coverage drew 1.7M pic.twitter.com/8R22OOoCE2
Sure, Alan, they're the same.... But, shall we compare field size?
Apparently, Employee No. 2 isn't the only one taking this hard:
How bad should we feel for Charley Hoffman? He sits 30th on the all-time money list, but also it was a sad way to lose a tournament that felt like it might be his career achievement? @BlulinskiI certainly felt a pang for Hoffman on Sunday. He’s had a very nice career and, at 47, will clearly be an ATM on the Senior Tour, if the private equity sharks soon to be running PGA Tour Enterprises don’t shut down that perennial money loser. Still, if Hoffman could have pulled out the win in Phoenix it would have been an exclamation point on his career and given him one last hurrah in the Masters and a few other big events. There are some things money can’t buy. Still, the dude abides.
Charley would have been a good story, just as Nick is. But Alan doesn't seem to get that pimping for LIV effectively elbows Charley out of any opportunities to create stories....
I’m a Buffalo Bills season ticket holder and they cut off beer sales after halftime. After the debacle of this past weekend, do you think Phoenix will do that going forward, cut off sales at a set time? #AskAlan @BillsMafia1985They would be crazy not to, but clearly the tournament organizers don’t want to be perceived as party-poopers. The Phoenix Open has been trending toward out-of-control for a while but still very little is done to curtail heavy pre-gaming in the parking lots or cut off patrons who are clearly overserved on the grounds. What will force change is if a bunch of top players start skipping the tournament, even if/when it is given Signature status. That hurts TV ratings, which bums out the sponsor, and that is how revolution comes to the PGA Tour.
But it ain't getting Signature status, is it? And that puts another longtime Tour sponsor on the outs with the cool kids.... It's almost as if their event is going, pardon the expression, wide right.
Do you get the sense that the PGA Tour is actually willing to play ball with the Public Investment Fund/LIV or are they trying to run out the clock knowing a lot of big names will lose their major exemptions in the next couple years? @UnclePMoThe slow-playing can’t last forever—we will know in the next couple of months whether the framework agreement winds up in the recycling bin or if the PIF will invest a few billion dollars into PGA Tour Enterprises to buy its way into the golf establishment. The time horizon that matters is four years, which is the length of the contracts of LIV’s biggest names. We’re now in year three. The future of LIV will come down to the negotiations and machinations between Yasir Al-Rumayyan and the tour’s best players, beginning this coming off-season. LIV has done a remarkable job keeping it in-house but there is plenty of disenchantment among the players at the heavy-handed and often chaotic way the PIF runs the tour, with much of the decision-making filtered through the white-shoe law firm of Gibson Dunn; professional sports is very different from the oil business and courtroom litigation. But money can buy happiness, or at least acquiescence . Someone close to one of LIV’s marquee attractions recently said this to me about the impending contract negotiations: “Will he stay? If they offer him the same money as last time around, abso-fucking-lutely. But if Yasir gets stingy, he’s gone.”
That's an interesting sound bite, which at least hints at the bad hand Yasir has. I don't know how much of the Tour's strategy was planned, but right at this moment Yasir has limited options. Of course we assume he can keep writing checks, but can he write enough checks to make LIV work? Color me skeptical...
In this new era of high purses, do you think we will see a regular season match play PGA Tour event? What venue would fit? Personally, I would love to see Bandon Dunes get a crack at that even though the infrastructure isn’t there. #AskAlan @derrickq42Bandon would indeed be epic, and it actually has plenty of infrastructure for a 64-man field. But match play is dead on Tour for the same reason the Signature events don’t have a cut: sponsors, and TV, are now demanding that the stars be part of the show on the weekend. Match play is too much of a crapshoot, and too few warm bodies are left for the Saturday and Sunday telecasts. It’s a bummer because the last thing the Tour needs is more 72-hole stroke play events.
Painfully silly nonsense. Irony alert, in the world of diminished field sizes, the one event that can justify a 64-player field is, of course, RIP. I'd love to have a match-play event, but we shouldn't pretend that they're great events. They're a change of pace and do allow for alternative venues (although those arguing for Bandon don't understand that Mike Keiser has no interest in hosting professional events), but I wouldn't be holding your breath.
Wife and I are going on our first non-kids vacation in 12 years. What should I read? Already burned through your books and The Ball in the Air. @RyanGolfGuyYou flatter me, good sir. In no particular order, these are my favorite golf books: The Green Road Home, by Michael Bamberger; The Bogey Man, by George Plimpton; Golf Dreams, by John Updike; Down the Fairway, by Bobby Jones; Hogan, by Curt Sampson; Arnie, by Tom Callahan; Golf in the Kingdom, by Michael Murphy. I’m jealous that you get to discover these for the first time.
GITK? Why do you hate your readers, Alan?
Updike beckons, as does the Arnie biography. No The Match? Of course, can't not mention Tommy's Honour as well.
Q: Next year should the Wasted Management event have a ‘Colosseum Hole’ where between groups, naked drunken fans have a chance to invade the green and fight to the death with a bear or mountain lion? I can’t see why not. @JTNeesonJnrI am fully on board with this. There is probably no going back now, so it’s time for the tournament to go all-in with the hedonism.
In case you guys weren't watching, that pretty much describes a certain Par-3 at TPC Scottsdale....
Credit to Alan, I like his exit Q&A:
Is the new Tiger logo a denatured DNA strand and has it some deeper meaning, like it represents how fractured the game of golf is and Tiger is making a profound philosophical statement? @EoinMurphyej1Our idiosyncratic views is what makes the world so interesting, because when I look at the logo all I see is Fluff Cowan’s mustache.
That's pretty damn good:
Have Tiger and Fluff patched things up?
That's it for today, and likely the week. Unless Tiger leads or dies, I suspect I'll next see you on Monday. have a great weekend.
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